Examlex
Conventional OB emphasizes the importance of _____.
Buying Center
A group of individuals within an organization who are involved in the decision-making process for purchasing products or services.
Decision Maker
An individual or group responsible for making choices or judgments in the context of purchasing or strategic planning.
Modified Rebuy
Refers to when the buyer has purchased a similar product in the past but has decided to change some specifications, such as the desired price, quality level, customer service level, options, or so forth.
Walmart Buyers
Professionals responsible for selecting and procuring goods for sale in Walmart, ensuring a match with consumer preferences and demand.
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