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Cause Marketing
A marketing strategy where businesses align with social issues or causes to generate business benefits and societal impact simultaneously.
Cause Marketing
A marketing strategy where businesses align with social issues or causes to generate societal impact and also promote their brand.
Charitable Contribution
Donations of money, goods, or services to nonprofit organizations or charities to support their causes and obtain potential tax benefits.
Tax Deduction
An allowable expense that can be deducted from taxable income, thus reducing the overall tax liability.
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