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Explain the Concept of McDonaldization

question 20

Essay

Explain the concept of McDonaldization.Why is it called "McDonaldization"? What are the four characteristics that define this process? Describe concretely how each of the four characteristics has worked in fast food.


Definitions:

Connotative Meaning

The emotional and cultural associations attached to a word or phrase, beyond its literal dictionary definition.

Choice of Clothing

The decisions individuals make regarding their attire, which can reflect personal style, cultural practices, social status, and functional needs.

Communication Models

Theoretical frameworks describing how information is transmitted and received between communicators, encompassing various elements like sender, message, medium, receiver, and feedback.

Communication Process

The method and means by which information and ideas are exchanged between individuals or groups, involving a sender, message, medium, and receiver.

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