Identify and Discuss the Three Basic Ethical Principles for the Protection

question 28

Essay

Identify and discuss the three basic ethical principles for the protection of human subjects established by the "Belmont Report" in 1979.

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Definitions:

Multiproduct Branding

A branding strategy in which a company uses one name for all its products in a product class.

Multibranding

A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.

Mixed Branding

A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.