What Are the Steps in the CRM Process

question 38

Multiple Choice

What are the steps in the CRM process?

• A) segment customer base,then measure service and improve
• B) segment customer base,then identify service/package
• C) measure service,then improve
• D) segment customer base,then identify service/package,then measure service and improve

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Definitions:

Income Recognition

The accounting principle that income should be recognized in the accounting period in which it is earned, irrespective of when the cash is received.

Initial Impairment Assessment

The first step in evaluating whether an asset's carrying amount exceeds its recoverable amount, indicating a potential impairment loss.

Intangible Asset

An asset that lacks physical substance but is identifiable and provides economic benefits to the owner, such as patents, trademarks, and copyrights.

Internal Recordkeeping

The process of maintaining all company records, including financial documents, employee information, and operational logs, primarily for internal use.