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In Keynes's liquidity preference framework
Commitment
The condition of being committed to a purpose, task, or objective.
Inspirational Appeals
Relates to a leadership or influence tactic that seeks to elicit enthusiasm or emotion by appealing to people’s values, ideals, or aspirations.
Rational Appeals
Persuasive techniques based on logical or reasoned arguments rather than emotional appeals.
Personal Appeals
Influencing tactics that leverage the personal relationship between the influencer and the target, often invoking loyalty or friendship.
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