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The rational expectations hypothesis suggests that monetary policy, even though it will affect the aggregate demand curve, might have no effect on real GDP.
Controlled Experiments
Experimental studies in which researchers manipulate one variable to observe its effect on another, while keeping all other variables constant.
Consumer Purchase Tests
Evaluations conducted with potential customers to assess their reaction to a product before it is launched widely in the market.
Sales Tests
Controlled experiments or trials in specific market areas to estimate or predict the sales potential of a product.
Consumer-Oriented Sales Promotions
Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also called consumer promotions.
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