Examlex
Ell concluded what about the experience of a crisis?
Authenticity Deficit
Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.
Brand Storytelling
The technique of using compelling narratives to share the values, mission, and history of a brand, consequently building deeper connections with the audience.
Brand Purpose
The underlying mission or reason for a brand's existence beyond just making a profit, often related to making a positive impact on society or the environment.
Authenticity Deficit
The gap between how genuine or authentic a brand claims to be and how consumers actually perceive its authenticity.
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