The Use of Technology to Collect and Analyze Data Concerning

question 25

Multiple Choice

The use of technology to collect and analyze data concerning customers' buying behavior is an important aspect of:

• A)Basic customer service.
• B)Customer satisfaction.
• C)Customer relationship management.
• D)Customer success.

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Definitions:

Boomerang Effect

A phenomenon where an attempt to persuade or change behavior results in the opposite effect, often strengthening original attitudes or behaviors.

Systematic Desensitization

Systematic Desensitization is a behavioral therapy technique used to overcome phobias and anxieties by gradually exposing the patient to the source of their fear.

Inoculation

A psychological technique designed to build resilience against persuasive arguments by exposing individuals to weakened versions of those arguments.

Elaboration Likelihood

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.