Customers Who Are Both Low Revenue Generators and Low Profit

question 32

Multiple Choice

Customers who are both low revenue generators and low profit generators for a firm should be:

• A)Terminated as customers.
• B)Provided with a minimum level of customer service.
• C)Reviewed for possible termination or continuation.
• D)Treated with customer success relationships to improve revenue and profit.

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Definitions:

Hemostats

Surgical tools used to control bleeding by clamping blood vessels.

Forceps

A surgical instrument similar to tongs, used for grabbing, manipulating, or removing objects during surgery.

Dilating/probing

The process of expanding or investigating a body part or cavity with specialized instruments for diagnostic or therapeutic purposes.