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At the Heart of the Six Sigma Program Is a Five-Step

question 39

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At the heart of the Six Sigma program is a five-step process called D-M-A-I-C.These letters denote a major activity that must be completed to achieve the objectives of Six Sigma.These activities are:


Definitions:

SWOT Analysis

A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

BCG Matrix

A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.

Strategic Marketing Plan

A detailed, researched strategy designed to achieve marketing goals within a specific timeframe, considering target markets and positioning.

Marketing Mix

A foundational concept in marketing, commonly referred to as the 4Ps: Product, Price, Place, and Promotion, used to consider the optimal mix of elements in marketing strategy.

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