Why Is Product/process Innovation an Important Driver of Firm Performance

question 1

Multiple Choice

Why is product/process innovation an important driver of firm performance?

• A)Innovative firms typically have stronger brands
• B)Product design decisions largely affect supply chain costs
• C)Strong innovators can respond to market opportunities faster
• D)All of these are reasons why innovation drives firm performance

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Definitions:

Stimulus Generalization

The phenomenon where a response to a specific stimulus becomes associated with similar stimuli, leading to a similar response even in the absence of the original stimulus.

Response Generalization

The phenomenon where the effects of reinforcement for a specific behavior increase the likelihood of other similar behaviors occurring.

Response Maintenance

A type of generalization that occurs when a behavior is performed following the withdrawal of an intervention. It is measured in terms of the strength or durability of learned behaviors once the initial contingencies are removed.

Generalization

The process in which behaviors learned in one context transfer to other contexts that are perceived as similar, extending the reach of learned responses beyond the original settings.