Technology Is Used to Do All of the Following EXCEPT

question 37

Multiple Choice

Technology is used to do all of the following EXCEPT ____________ in relational marketing.

• A)identify and build a database of current and potential customers
• B)handle discrepancies between order requests
• C)deliver differentiated messages based on consumers' characteristics and preferences
• D)track each relationship to monitor the cost of acquiring the consumer and the lifetime value of the resulting purchases
• E)all of the above are ways technology is used in relational marketing

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Definitions:

Counter-messages

Responses or communications designed to refute, challenge, or offer an alternative perspective to prevailing messages or narratives.

Feminization of Migration

The increasing prevalence of women among migrants, particularly those moving from less developed to more developed countries, often for economic reasons or family reunification.

Upwardly Mobile

Refers to individuals or groups that are moving to a higher socioeconomic status, often through education, employment, or increased income.

Imperialist Tendencies

The inclination towards extending a country's power and influence through colonization, use of military force, or other means.