Which Hotel Company Utilized a Non-Traditional Media Campaign Centered Around

question 16

Multiple Choice

Which hotel company utilized a non-traditional media campaign centered around remodeling a subway car to reposition its brand?

• A)Marriott
• B)Hilton
• C)Choice Hotels
• D)Westin
• E)Sheraton

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Definitions:

Psychosocial

Relating to the interrelation of social factors and individual thought and behavior.

Protégés

Individuals who are guided, taught, or mentored by a more experienced person in a particular field or career.

Leadership

The act of guiding or influencing a group towards achieving a common goal through vision, inspiration, and direction.

Communication Skills

The ability to convey or exchange information effectively through various forms of interaction.