UPS Repositioned Itself by ____________ and Adding the Tagline ________

question 13

Multiple Choice

UPS repositioned itself by ____________ and adding the tagline ________.

• A)extending their business model; "Save some Green by going Brown"
• B)moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce"
• C)changing its market-segmentation strategy; "The reason is Brown"
• D)adding customization to its online offerings; "Brown with envy"
• E)altering customer perceptions through personalization; "Changing the minds of the competition"

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Definitions:

Investigator

A person who carries out a systematic search or research, especially in order to discover new information or reach a new understanding.

Gender Identity

An individual's personal sense of their own gender, which may or may not correspond with their sex assigned at birth.

Oedipal Stage

A phase in Freudian psychosexual development where a child has unconscious desires for their opposite-sex parent and jealousy toward the same-sex parent.