Describe Yotel's Positioning Strategy and How It Is Able to Successfully

question 24

Essay

Describe Yotel's positioning strategy and how it is able to successfully accomplish it.

---

Definitions:

Customer Discount

A reduction in the price offered to customers, often as an incentive for early payment or as part of promotional efforts.

Sales Tax

A tax imposed by governments on the sale of goods and services, collected by the retailer at the point of purchase.

Sales Discount

From the seller’s perspective, a discount that a seller may offer the buyer for early payment.

FOB Shipping Point

A term used in shipping agreements indicating that the buyer is responsible for the cost and liability of goods during transportation once they are shipped.