A Target Segment Should Only Be Selected on the Basis

question 27

True/False

A target segment should only be selected on the basis of their sales and profit potential.

---

Definitions:

Exchange Rates

The value of one country's currency in terms of another currency.

Canadian Dollars

The official currency of Canada, represented by the ISO code CAD.

Short-Run Exposure

Financial risk faced by companies in the immediate future due to exchange rate movements, affecting the value of foreign currency denominated transactions.

Exchange Rate Risk

The possibility that investors may face financial losses as a result of changes in foreign exchange rates.