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Describe How the Three-Stage Model of Service Consumption Could Explain

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Essay

Describe how the three-stage model of service consumption could explain consumer behavior in a low-contact service like investing.


Definitions:

Respondent Behaviors

Automatic responses elicited by specific stimuli, based on the principle of classical conditioning in psychology.

Variable-ratio Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable number of responses.

Reinforcement

In behavioral psychology, a process by which a behavior is strengthened or increased in frequency by the outcome that follows it.

Parental Disapproval

The expression of dissatisfaction or objection by parents towards the choices or behaviors of their children.

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