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Why Is the Image of Telemarketers More Positive in Business

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Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?


Definitions:

Conditioned

In behavioral psychology, refers to responses or behaviors that have been learned or acquired through conditioning, which involves associating a previously neutral stimulus with a stimulus that naturally evokes a response.

Positive Reinforcer

A desirable stimulus that increases the likelihood of a behavior being repeated when it is presented following that behavior.

Money

A medium of exchange in the form of coins and banknotes; used to facilitate the sale, purchase, or trade of goods and services.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus increases the likelihood of a behavior being repeated in the future.

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