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Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?
Conditioned
In behavioral psychology, refers to responses or behaviors that have been learned or acquired through conditioning, which involves associating a previously neutral stimulus with a stimulus that naturally evokes a response.
Positive Reinforcer
A desirable stimulus that increases the likelihood of a behavior being repeated when it is presented following that behavior.
Money
A medium of exchange in the form of coins and banknotes; used to facilitate the sale, purchase, or trade of goods and services.
Negative Reinforcement
A behavioral principle where the removal of an unfavorable outcome or stimulus increases the likelihood of a behavior being repeated in the future.
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