When a Company Provides Financial Support for an Event Such

question 97

Multiple Choice

When a company provides financial support for an event such as a concert or tournament in return for publicized recognition it is using the public relations activity of ________.

• A) lobbying
• B) sponsorship
• C) ambient advertising
• D) guerilla marketing
• E) tryvertising

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Definitions:

Long-term Retention

The ability to maintain and recall information over extended periods.

Recall Information

The process of accessing and retrieving previously learned or experienced information from memory.

Marriage Rituals

Marriage rituals are formalities or ceremonies associated with the act of marriage, varying widely between cultures.

Ethnic Groups

communities of people who share a common cultural background, ancestry, language, or history.