In an Attempt to Set the Company Apart from Its

question 75

Multiple Choice

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

• A) buzz marketing
• B) social networking
• C) corporate identity materials
• D) product publicity
• E) public service materials

---

Definitions:

Annualized Yields

The interest rate that is compounded annually, showing what an investment would yield over a one-year period.

Initial Public Offering

The first time a company offers shares of stock to the public in order to raise capital.

First Stock Issue

The initial offering of a company's stock to the public, also known as an Initial Public Offering (IPO).

Insider Trading

The illegal practice of trading on the stock exchange to one's own advantage through having access to confidential information.