In Which Step of the Hierarchy of Effects Would a Marketer

question 22

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Freight

The charge paid for transport of goods by sea, air, or land, typically based on the weight and distance of the shipped items.

Cash Discount

A reduction in the price of goods or services offered to purchasers as an incentive for early payment.

Discount Date

The specified date when a payment is to be made with a discount for early settlement.

Due Date

The due date is the date by which a payment, bill, or other obligation must be paid.