Which of the Following Statements About Advertising Is True

question 46

Multiple Choice

Which of the following statements about advertising is true?

• A) Advertising is personal communication from an identified sponsor using the mass media.
• B) Consumers perceive advertising as always having a high level of credibility.
• C) Advertising can be used to establish and reinforce a distinctive brand identity.
• D) Advertising tends to be comparatively inexpensive.
• E) Advertising always relies on factual information.

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Definitions:

Brag

To speak with excessive pride and self-satisfaction about one's achievements, possessions, or abilities.

Ideal Self

A person's conception of how they would like to be, embodying their hopes, aspirations, and personal standards.

Mary Pipher

An American psychologist and author known for her work on the challenges of adolescence and for her discussions on culture and mental health.

Media Messages

The ideas or themes conveyed through various forms of media to an audience.