________ Components of the Promotion Mix Do Not Seek a Short-Term

question 18

Multiple Choice

________ components of the promotion mix do not seek a short-term increase in sales. Instead, with these communication activities, the company tries to maintain a positive image of an organization and its products.

• A) Personal selling
• B) Sales promotion
• C) Public relations
• D) Word-of-mouth
• E) Direct marketing

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Definitions:

Essential Strategy

A fundamental plan or set of principles designed to achieve a major goal or objective.

Direct Approach

A method of communication or problem-solving that is straightforward and tackles an issue or objective head-on, without avoidance.

Persuasive Messages

Communications designed to convince or influence an audience to take a specific action or adopt a particular belief by appealing to reason or emotion.

Analogy

A comparison between two things, typically on the basis of their structure and for the purpose of explanation or clarification.