The ________ Step in the Hierarchy of Effects Calls for Marketers

question 39

Multiple Choice

The ________ step in the hierarchy of effects calls for marketers to tell the target market that there is a new brand on the market, often by using simple advertising that pushes the brand name in a variety of media.

• A) awareness
• B) knowledge
• C) demand
• D) desire
• E) purchase

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Definitions:

National Labor Relations Board

is an independent federal agency in the United States responsible for enforcing US labor law in relation to collective bargaining and unfair labor practices.

Employed

The state of having a paid position of regular employment or being engaged in an activity or task.

Spouse

A person's legally married partner or significant other in a matrimonial or civil union.

Unemployment Insurance Fund

The Unemployment Insurance Fund is a government fund that provides temporary financial assistance to eligible workers who have lost their jobs through no fault of their own.