The ________ Step in the Hierarchy of Effects Calls for Marketers

question 39

Multiple Choice

The ________ step in the hierarchy of effects calls for marketers to tell the target market that there is a new brand on the market, often by using simple advertising that pushes the brand name in a variety of media.

• A) awareness
• B) knowledge
• C) demand
• D) desire
• E) purchase

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Definitions:

Customization

The process of tailoring a product or service to meet the specific needs or preferences of an individual customer or market segment.

Collaborative Relationship

A collaborative relationship involves working together cooperatively, sharing resources, ideas, and efforts to achieve a common goal.

Authorized Retailers

Retailers officially recognized and permitted by a brand to sell its products.

Seven Cycles

A custom bicycle manufacturer known for handcrafted frames that are built individually for each customer.