Of the Different Possible Components of the Promotion Mix, the Effectiveness

question 34

Multiple Choice

Of the different possible components of the promotion mix, the effectiveness of ________ activities are typically the easiest to evaluate.

• A) advertising
• B) public relations
• C) social media
• D) sales promotion
• E) buzz-building

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Definitions:

Mass Media

Forms of communication that are designed to reach and influence very large audiences.

Large Audiences

Groups of people, often sizable in number, who gather or are targeted to receive information, entertainment, or other forms of content.

Press Releases

Official statements issued to newspapers giving information on a particular matter, intended to make announcements or clarify the issuing organization's stance.

Upset Sponsors

Describes a situation where individuals or organizations that support an event, activity, person, or organization financially or through the provision of products or services are dissatisfied or concerned.