Examlex
If the pull strategy is effective,consumers will then demand the product from channel members,who will in turn demand it from producers.
Experimenter Bias
The unintentional influence that a researcher can have on the results of a study, due to subjective expectations or desires regarding the outcome.
Self-Report Bias
A form of bias that occurs when respondents do not answer questions accurately due to misunderstanding, embarrassment, or deliberate falsehood.
Research Design
The overall strategy that outlines how to conduct research, defining how data is collected, measured, and analyzed.
Double-Blind Procedure
A research design in which neither the participants nor the experimenters know who is receiving the treatment or the placebo, to prevent bias.
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