Which of the Following Is the Responsibility of an Advertising

question 129

Multiple Choice

Which of the following is the responsibility of an advertising agency's media planner?

• A) recruiting new clients through different media outlets
• B) deciding where, when, and how often an advertisement will appear
• C) crafting interesting messages that convey a client's marketing objectives
• D) analyzing information about consumers to develop sensible strategies
• E) serving as the primary liaison between the client and its publics

---

Definitions:

Piaget

A Swiss psychologist known for his pioneering work in child development, specifically his theory of cognitive development that describes how children construct a mental model of the world.

Formal Operational Stage

In Piaget’s theory, the stage of cognitive development (normally beginning about age 12) during which people begin to think logically about abstract concepts.

Crib Death

Also known as Sudden Infant Death Syndrome (SIDS), it refers to the sudden and unexplained death of a seemingly healthy baby during sleep.

Stranger Anxiety

The fear of strangers that infants commonly display, beginning by about 8 months of age.