An Ad for Mongoose Mountain Bikes Shows a Serious Biker

question 87

Multiple Choice

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.

• A) slice-of-life
• B) lifestyle
• C) fear
• D) testimonial
• E) straight-forward

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Definitions:

Operant Conditioning

An instructional process that modifies the vigor of behaviors by means of rewards or sanctions.

Reinforcement

In behavioral psychology, a consequence applied to an organism's environment that increases the likelihood of a preceding response being repeated in the future.

Conditioned Taste Aversion

Conditioned taste aversion occurs when an individual associates the taste of a particular food or drink with an unpleasant symptom, leading to a lasting aversion to that item.

Coyotes And Wolves

Refers to two distinct species within the canidae family, both known for their roles in ecosystems as predators.