What Is the Difference Between Institutional Advertising and Advocacy Advertising

question 24

Essay

What is the difference between institutional advertising and advocacy advertising?

---

Definitions:

Variable Costs

Expenses that change in proportion to the level of production or sales volume.

Fixed Costs

Fixed expenses, including rent, salaries, and insurance, that are unaffected by variations in production or sales levels.

Units Produced

A measure of output representing the total number of units of a product made by a company or an industry during a given period.

Costs

The monetary value spent by a company to produce goods or services, including expenses such as materials, labor, and overhead.