When Sales Are Made in a Local Walmart, the Sales

question 22

Multiple Choice

When sales are made in a local Walmart, the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation. The use of ________ makes this possible.

• A) a POS system
• B) proximity marketing
• C) e-fencing
• D) digital wallets
• E) a beacon

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Definitions:

Ethnocentrism

Assessing a foreign culture purely through the lens of one's own cultural norms and values.

Cultural Competency

The ability to understand, communicate with, and effectively interact with people across cultures by acknowledging and respecting their beliefs and behaviors.

Culture

The shared beliefs, values, norms, and practices that characterize a group of people, shaping their behavior and understanding of the world.

Symbols

Visual, verbal, or written signs or objects that represent or stand for something else, often conveying ideas, concepts, or values.