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Sellers should know that the less elastic the demand for their product, the more advantageous it is for them to ________.
Three Pillars
A concept often referring to the essential components or principles that support and sustain a structure, system, or strategy, such as sustainability's economic, social, and environmental pillars.
Triple Bottom Line
A sustainability framework that evaluates a company's performance based on three dimensions: social, environmental, and financial, encouraging businesses to look beyond profits.
Profits
The financial gain that a business makes after subtracting its expenses from its revenue, indicating the overall financial success and viability of the enterprise.
Marketing Objectives
Specific, measurable goals set by a company to guide its marketing strategies and efforts.
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