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Discuss the Social Contact and Physical Dimensions of the Service

question 10

Essay

Discuss the social contact and physical dimensions of the service encounter, explaining how marketers can use these dimensions to improve the quality of the service encounter.


Definitions:

Observational Study

A research method where the investigator observes subjects and measures variables of interest without assigning treatments to the subjects.

Observational Study

A study where the researcher observes the outcome without manipulating any variables.

Experiment

An organized procedure to study something under controlled conditions.

Confounded

A situation in experimental design where the effects of two variables cannot be separated, leading to ambiguity in results interpretation.

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