Consumers Are More Likely to Purchase ________ Under Conditions of High

question 114

Multiple Choice

Consumers are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

• A) durable goods; nondurable goods
• B) nondurable goods; durable goods
• C) staples; impulse products
• D) impulse products; staples
• E) emergency products; unsought products

---

Definitions:

Cognitive Dissonance

A psychological phenomenon where a person experiences discomfort or distress due to holding conflicting beliefs or attitudes, particularly after making a decision.

Buyer's Expectations

The anticipations or standards that a purchaser has regarding a product or service before making a purchase.

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.