According to a Study of Brain Scans, Consumers Who Buy

question 32

True/False

According to a study of brain scans, consumers who buy something at a discount price experience less satisfaction than people who pay full price for the same product.

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Definitions:

Ethical Reasoning

The act of examining and deciding upon choices based on adherence to ethical norms.

Organizational Culture

The set of shared beliefs, values, customs, and practices that influences the way employees interact and work in a company.

Ethical Intensity

indicates the degree to which an issue or situation is recognized as having ethical implications that affect its stakeholders.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.