Whenever a Product Line or a Product Family Is Extended

question 46

Multiple Choice

Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

• A) product line contraction
• B) disintermediation
• C) cannibalization
• D) brand dilution
• E) brand equity

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Definitions:

Substitution Reaction

A chemical reaction where one functional group in a chemical compound is replaced by another.

Mechanism

A mechanism is a description of the step-by-step process by which reactants are transformed into products in a chemical reaction, including the intermediate stages and transition states.

Anionic Nucleophiles

Negatively charged species that donate an electron pair to electrophiles in chemical reactions.

Polar, Aprotic Solvents

Solvents that possess a dipole but do not have an acidic hydrogen, often used in organic synthesis.