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Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the product life cycle.
Need to Belong
An inherent human need to form and maintain strong, stable interpersonal relationships.
Familiarity Principle
The psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
Delay Gratification
The strength to forego an immediate payoff for the sake of a more substantial reward at a later time.
Achievement Motivation
The drive to excel, achieve in relation to a set of standards, or pursue success in tasks.
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