Active Beverages Targets the Same People Who Watch the Gravity

question 53

Multiple Choice

Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a(n) ________.

• A) undifferentiated marketing strategy
• B) filling-out product strategy
• C) cannibalization strategy
• D) limited-line product strategy
• E) brand extension strategy

Recognize the importance of team dynamics and role distributions within sales teams for effective market penetration.

Understand various methods and theories behind sales force sizing and territory management.

Realize the significance of ethical standards and relationship management in maintaining and enhancing customer relations.

Identify the key stages and roles within the personal-selling process.

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Definitions:

School-age Child

A child who attends school and is typically between the ages of 6 and 12 years, a period marked by significant growth and development.

Feeding Tube

A medical device used to provide nutrition to people who cannot obtain nutrition by mouth, are unable to swallow safely, or need nutritional supplementation.

Urine Testing

The analysis of urine samples to detect and measure various compounds that pass through the urine, used for medical diagnosis and monitoring.

Specific Gravity

A measure of the density of a substance compared to the density of water, indicating its concentration.