Which of the Following Most Accurately Describes a Brand Extension

question 41

Multiple Choice

Which of the following most accurately describes a brand extension?

• A) a new product that combines the power of two or more brand names
• B) a new product sold under an established brand name
• C) a new product added to the lower end of a product mix
• D) a new product added to the higher end of a product mix
• E) a new product line added to a product mix

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Definitions:

Market Segments

Groups of potential customers with similar needs, wants, and characteristics that a company targets with its products or services.

Deep Discounts

Significant reductions in price offered to consumers, often to clear inventory or boost sales temporarily.

Monopolist

A single supplier in a market who has exclusive control over a product or service, often resulting in limited competition.

Comcast

An American telecommunications conglomerate that is one of the world's largest broadcasting and cable television companies.