Which of the Following Is an Advantage Offered by Cobranding

question 35

Multiple Choice

Which of the following is an advantage offered by cobranding?

• A) Manufacturers do not have to invest in creating their own brand names.
• B) Retailers have exclusive products that cannot be purchased from competitors.
• C) Advertising, sales, promotion, and marketing can be managed independently.
• D) Brand equity is stabilized.
• E) A company can expand its existing brand into a category it otherwise might have difficulty entering alone.