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How might a marketer benefit most from using PRIZM?
Wartime Atrocities
Acts of cruelty and brutality committed during war, often involving the violation of the laws and customs of warfare and human rights.
Criminality
A behavior or actions that violate the laws set by a community, state, or country, resulting in the commission of a crime.
Substance Abuse
The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs.
Demanding
Requiring much time, attention, or effort; often refers to tasks, situations, or individuals that impose heavy obligations or exert pressure.
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