Which of the Following Accurately Describes a Product Category Manager

question 38

Multiple Choice

Which of the following accurately describes a product category manager?

• A) A product category manager works for a company that relies solely on individual branding.
• B) A product category manager is responsible for moving a company's product mix from generic to branded.
• C) A product category manager coordinates the development of brand equity for a specific brand name.
• D) A product category manager is also called a sales manager.
• E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

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Definitions:

Endosperm

In flowering plants, nutritive storage tissue that is derived from the union of a sperm nucleus and polar nuclei in the embryo sac.

Seed Coat

The outer covering of a seed that protects the embryonic plant and its food supply from damage and desiccation.

Triploid Tissue

Tissue composed of cells with three sets of chromosomes, rather than the typical two sets found in most organisms, leading to unique genetic characteristics.

Triploid

An organism or cell having three sets of chromosomes, which is uncommon in most species and often leads to developmental abnormalities.