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To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example?
Attachment
Attachment is an emotional bond between individuals, particularly in the context of a child's early relationships with caregivers, that has a profound influence on their social, emotional, and cognitive development.
Gratification
The pleasure or satisfaction obtained from achieving something desired or fulfilling a need.
Abused Children
Minors who have been subjected to physical, emotional, sexual, or neglectful mistreatment, which significantly affects their health and development.
Low Self-Esteem
A condition characterized by a lack of confidence and negative self-perception.
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