In Addition to Regular Alka-Seltzer, There Is an Alka-Seltzer Product

question 84

Multiple Choice

In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

• A) full-line product strategy
• B) downward product line stretch
• C) cannibalization strategy
• D) undifferentiated strategy
• E) upward product line stretch

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Definitions:

Sensory Perceptions

The process of receiving and interpreting information through the senses such as sight, sound, touch, taste, and smell.

Bulimia Nervosa

An eating disorder characterized by binge eating followed by purging, excessive exercise, or fasting to prevent weight gain.

Binge Eating

A disorder characterized by recurrent episodes of eating large quantities of food, often quickly and to the point of discomfort.

Body Weight

The total mass of an individual, often used as an indicator of physical health and measured in units such as kilograms or pounds.