Which of the Following Is a Disadvantage of the Brand

question 73

Multiple Choice

Which of the following is a disadvantage of the brand management system?

• A) a tendency to avoid price differentiation
• B) too much focus on the supplementary and complementary roles of all product lines
• C) a tendency to overemphasize short-term gains in sales
• D) an interdependent structure that can undermine personal responsibility
• E) too much focus on establishing brand equity

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Definitions:

Virtual Teams

Groups of people who work together from different geographical locations and rely on communication technology to collaborate.

Videoconferencing

A technology that allows people in different locations to hold face-to-face meetings without having to move to a single location physically.

Marketing Firm

A company that specializes in creating and implementing marketing strategies to promote products or services to target audiences.

Knowledge Workers

Employees whose main capital is knowledge, typically working in fields such as IT, finance, and education, where they think for a living.