Marketers Classify Products Based on Where and How Consumers Buy

question 27

True/False

Marketers classify products based on where and how consumers buy the products.

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Definitions:

Contribution Margin

The difference between the sales revenue of a product and its variable costs, used to cover fixed costs and generate profit.

Variable Costing

A method of costing that includes only variable production costs — costs that change with the level of output — in the calculation of unit costs.

Production Planning

The process of forecasting, planning, and controlling the quantity, timing, and quality of production activities.

Absorption Costing

A method of accounting that incorporates all costs associated with manufacturing (such as direct materials, direct labor, and all overhead expenses, whether fixed or variable) into the product's cost.