General Foods Produces Many Different Brands of Coffee, Including Brim

question 42

Multiple Choice

General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________.

• A) venture team
• B) market manager
• C) product category manager
• D) communication manager
• E) brand manager

---

Definitions:

Just-world Phenomenon

The cognitive bias to believe that the world is fundamentally fair, leading individuals to rationalize unjust situations by blaming the victims.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Scapegoat Theory

A psychological and sociological concept where individuals or groups are unfairly blamed for problems not of their making, often to deflect responsibility from the true sources.

Just-world Phenomenon

is the cognitive bias to believe that the world is fair and people get what they deserve, often used to rationalize injustice.