After the Business Analysis Phase of the New Product Development

question 36

Multiple Choice

After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________.

• A) test market
• B) focus group
• C) business analysis
• D) product concept
• E) prototype

---

Definitions:

Explicit Attitudes

Attitudes and beliefs that are consciously held and can be directly reported by individuals.

Implicit Association Test (IAT)

A psychological assessment method measuring the strength of automatic associations between concepts in one's memory.

Postdecisional Dissonance

A form of psychological stress experienced after making a difficult choice, typically involving doubts about the decision.

Cognitive Dissonance

The mental discomfort or stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.