A Fast-Food Chain Wanted to Add a New Product to Its

question 118

Multiple Choice

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Which phase of new-product development occurred during this process with the chain and its supplier?

• A) commercialization
• B) technical development
• C) patenting
• D) product screening
• E) business analysis

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Definitions:

Organizational Behavior Modification

A method of applying principles of behavioral psychology to change individual or group behaviors within an organization.

Financial Reinforcement

Using monetary rewards or penalties to influence behavior in an organization or system.

Nonfinancial Reinforcement

Motivational strategies that do not involve monetary rewards but rather recognition, feedback, and opportunities for growth.

Social Reinforcement

Using positive or negative social cues, like approval or disapproval, to influence and modify behavior.