Consumers Would Perceive a Ceiling Fan as Having Greater Trialability

question 31

True/False

Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

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Definitions:

Observational Learning

A learning process in which a person observes and models another's behavior, attitudes, or emotional expressions.

Conscious Thoughts

Mental processes of which an individual is aware, involving reasoning, perception, and active cognition.

Observational Learning

A form of social learning that occurs through watching the behaviors of others and then imitating, or modeling, those behaviors.

Relatively Permanent

Describes a condition or effect that is long-lasting or enduring, though not necessarily unchangeable.